Art Direction

Working with the National Association of REALTORS® (NAR), Ren directed the creative vision for the Green Designation under NAR's educational branch, the Center for REALTOR® Development. Working with a team of designers and copywriters, Ren published dozens of different pieces of content for association members, including informational one-sheets, members-only newsletters, advertising materials, and more.

This work led to direct results for designees, with one saying, “I applaud NAR for upping their Green game. I’ve been sharing as much as I can on all modalities, and this past Tuesday I got an email from a seller who saw my Green posts. There’s no secret. You have to use what they give us.”

Event Coordination

Ren assisted with the planning, coordinating, and marketing for several events for CRD, including an awards ceremony and large-scale booth at NAR’s annual conference NXT with over 12,000 attendees.

Ren’s work led to an engaged audience at the annual CRD awards show, an enthusiastic reception on the show floor, and thousands of people getting to experience the Center for REALTOR® Development firsthand.

Email Development

Ren led the email and newsletter development for the Green and CIPS (Certified International Property Specialist) Designations and contributed to the email strategy, content, and deployment for several industry-leading NAR events. During this time, open rates increased by up to 24% and click rates increased by up to 70%.